5play.ru / News / Bloomberg accused Google of colossal leaks of confidential user data

Bloomberg accused Google of colossal leaks of confidential user data

348
Bloomberg accused Google of colossal leaks of confidential user data
The agency accuses the IT corporation of leaking user data on an industrial scale. Tens of billions (!) of such cases are reported every day.

According to the source, Google for the period January-March this year received 68 billion dollars, of which 54 billion were earned through advertising. Irish Council for Civil Liberties, a non-profit organization dedicated to promoting human rights and freedoms in Ireland, cited information according to which advertising platforms transfer user data to advertisers about 178 trillion times every year, with Google sharing this data in Europe and the United States 70 billion times every day.

Bloomberg accused Google of colossal leaks of confidential user data


One of the unnamed Bloomberg journalists is sure that every opening of an application on a mobile device or a website from a PC initiates a kind of "start" of companies bidding for the attention of this very user. Next, information from the device is transferred to third parties, which, in turn, gives the green light to start showing targeted ads. As a result, the company that spends more money wins over the user's attention. According to Bloomberg, Google reports data on users from the United States of at least 5,000 companies in this way, and each user profile has special marks, for example, “legal problems”, “mental disorders” and even “violent tendencies”.

Bloomberg notes that this phenomenon is a big problem. This kind of trade in confidential information about users can play into the hands of attackers. The publication also fears that the situation will worsen, since personal data can now be transmitted not only by smartphones, but also by other devices, for example, smart home devices and even fitness trackers.
Login or register to post comments

Comments 0

There are no comments yet, but you can be the one to add the very first comment!